Search Engine Optimization (SEO)

The goal of the different search engines is to deliver the most relevant results for each search. Google, Yahoo, Bing…they all have the same goal in mind: a good experience for the end user. The most popular search engine by a very wide margin is Google. Here’s a direct quote from Google regarding search engine optimization (SEO):

“you should base your optimization decisions first and foremost on what’s best for the visitors of your site.”


All of the search engines have different algorithms (and they all guard those algorithms with as much secrecy as the formula for Coca-Cola), but there are proven methods to help your website rise in the search results. Relevant, quality content is perhaps the most important and easiest component to implement, but it is only a small part of getting found. Relevance and quality also apply to what are known as backlinks. Think of a backlink as another website’s vote of confidence in your content. At Consult NB we have the knowledge and experience to improve your search results using a variety of methods approved and encouraged by the major search engines. While no one can guarantee that your website will reach the #1 position in the search results, it is our ultimate goal to achieve just that. The good news is, while your site is on the journey toward the top, your business will see a rise in targeted traffic and an increase in sales along the way.

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