Place Page Results
According to Google, 1 in 5 web searches are location specific, which is how Google Places came to be developed. Soon after the other major search engines followed suit. A rapidly growing segment of the population (a 20% increase every 3 months) uses a mobile device such as an iPhone, Blackberry, or tablet computer to search the Internet. Mobile users typically will not go past the first page of results, and in fact, most will not go beyond the first three listings on page one. This makes optimizing your Place pages even important to the success of your business. Here’s an example of how this works:
Your A/C unit goes out on a hot summer day. When you enter “a/c new braunfels” into the search bar, a map with local A/C contractors appears on your screen. This is an example of a place page. Driving your “place page” to the top of the results is perhaps one of the most important things you can do for your business.